How to Locate Your Wix Studio Website Analytics and Reports

A Guide for The Libby Link Clients.

This guide will help you navigate the Wix Analytics tab on your Wix Dashboard and explore key analytics overviews and reports relating to your Wix Studio Websites performance.

Table of Contents

How to Locate an Overview of Your Wix Studio Website's General Activity

The Analytics Highlights page gives you a high level overview of your site's general performance and activity.

You can view related reports, subscribe to email reports, and ask The Analytics AI Assistant data related questions about your site from the top right of the page.

The Highlights page gathers information to display from both analytics reports and other analytics overview pages including the following which can be filtered by time period:

• Real time live site visitor count.

• Customisable key site stats like site sessions, total orders, and post views.

• Sales tracking and top sales reports

• Top traffic sources

• Visitor engagement stats and button clicks

• Marketing performance stats

To access the Highlights overview, select Analytics from the left hand menu on your site Dashboard, then Highlights.

How to Locate An Overview of Your Sites Traffic

The Analytics Traffic page gives you an overview of your sites visitors and traffic patterns.

You can subscribe to traffic email reports and ask The Analytics AI Assistant data related questions about your site from the top right of the page.

The Traffic overview displays the following which can be filtered by time period:

• Site sessions and unique visitors.

• Traffic sources

• New vs returning visitors

• Visits by device type

• Visits by country

  
  

To access the Traffic overview, select Analytics from the left hand menu on your site Dashboard, then Traffic

How to Locate An Overview of Your Sites Visitor Behavior

The Analytics Behaviour page gives you an overview of how your sites visitors engage and interact with your website.

The Behaviour overview displays the following which can be filtered by time period:

• Average visit duration.

• Average pages visited per session.

• Number of visitors who left your site after viewing only one page.

• Top pages by visits, button clicks, average time on page, and exit rate.

• The first four steps visitors typically take across your site pages

• Form submission stats

To access the Behaviour overview, select Analytics from the left hand menu on your site Dashboard, then Behaviour.

How to Locate An Overview of Your Sites Benchmarks

The Analytics Benchmarks page gives you an overview of how your sites traffic and sales performance compares to other similar websites. your sites visitors and traffic patterns.

The Benchmarks overview displays comparisons for the following which can be filtered by time period:

• Unique site visitors

• Average session duration

• Bounce rate

• Returning visitors

• Traffic from organic search

• Traffic from socials

• Total sales

• Total orders

• Average order value

• Conversion rate

  
  

To access the Benchmarks overview, select Analytics from the left hand menu on your site Dashboard, then Benchmarks

How to Locate Your Sites Reporting

Wix Analytics reports allow you to capture and display different areas of site data in various formats.

Reports are available across various site categories including:

• Sales

• Bookings

• Traffic

• Behavior

• People

• Accounting

• Blog

• Stores

• Events

• Marketing

• SEO

• Subscriptions

• Restaurants

• Groups

• Forum

• Music

• Videos

• Mobile apps

To access your reports, select Analytics from the left hand menu on your site Dashboard, then All Reports.

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Need more information on understanding your Wix Analytics and reports? Visit the Wix Help Centre.

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